Ulta Beauty adds ChatGPT plug-in. Analysts set USD 627.83 for Ulta Beauty stock
Digital retail and stock value
- Simply Wall St described the shopping partnership with ChatGPT on October 20, 2026.
- Sales for the second quarter reached USD 3.04 billion for the period ending August 1, 2026.
- Ulta Beauty stock was trading at EUR 527.20 on Lang & Schwarz at 2:04 p.m. CEST on October 20, 2026.
- Ulta Beauty plans to report its third-quarter 2026 results on December 3, 2026.
Ulta Beauty has added a shopping plug-in powered by ChatGPT. Analysts have set an average price target of USD 627.83 for Ulta Beauty stock. Simply Wall St described the partnership on October 20, 2026. On October 17, 2026, MarketBeat reported the average price target based on estimates from 32 analysts.
Three company events shape the story
On August 27, 2026, Ulta Beauty reported sales of USD 3.04 billion for the second quarter, which ended on August 1, 2026. This was an increase of 8.90 percent from the same quarter a year earlier. Diluted earnings per share were USD 6.55. Operating income rose by 10.10 percent to USD 379.6 million, according to Ulta Beauty. On October 14, 2026, the Ulta Beauty Charitable Foundation marked 10 years of helping communities. On October 20, 2026, the ChatGPT shopping partnership became the latest development in the company's digital plans.
What changes with the move to digital shopping?
Simply Wall St said Ulta Beauty has about 47 million active loyalty program members and that roughly 95 percent of its sales are linked to the program. The plug-in helps customers find products and then buy them through Ulta's website or app. This gives the company another way to use loyalty program data across its physical stores and digital channels.
The main question for investors is whether the company can put these plans into action successfully. Personal recommendations could help more shoppers make purchases, encourage them to buy more items at once, and make marketing more effective. Other planned projects include a marketplace, media, wellness, and expansion into international markets. For investors judging the stock's value, the average analyst price target is USD 627.83. MarketBeat also reported a Moderate Buy rating for the next 12 months, based on 24 buy ratings and 8 hold ratings. A buy rating means an analyst expects the stock to perform well, while a hold rating means the analyst recommends keeping the stock rather than clearly buying or selling it. These figures were reported by MarketBeat.
The next results are due on December 3
Ulta Beauty lists December 3, 2026, as the date of its conference call about third-quarter 2026 earnings. The next report will show whether sales growth of 8.90 percent in the second quarter and an increase of 3.80 percent in comparable sales continue into the holiday shopping season. Comparable sales measure changes in sales at stores and other sales channels that can be fairly compared with the same period in the past.
The stock is trading above its second-quarter starting point
Ulta Beauty stock was trading at EUR 527.20 on Lang & Schwarz on October 20, 2026, at 2:04 p.m. CEST. The stock's main listing is on Nasdaq, where it closed at USD 591.62 on October 19, 2026.
The live price quote for Ulta Beauty stock shows how its price continues to change as trading takes place.
Ulta Beauty stock facts
- Company: Ulta Beauty, Inc.
- ISIN: US90384S3031
- Ticker: ULTA
- Main stock exchange: Nasdaq
- Price on Lang & Schwarz (October 20, 2026, at 2:04 p.m. CEST): EUR 527.20
- Sector / Industry: Consumer Cyclical / Specialty Retail
- Market value: USD 25.4 billion (as of October 17, 2026)
- Price range over the past 52 weeks: USD 443.60-714.97 (as of October 17, 2026)
Market information: S&P 500 market report.