Naver invests in AI assistant startup Instinct, music generator Suno, as it steps up global outreach

Search engines and AI are not in a winner-takes-all fight. They need to learn to work together. Users are combining ChatGPT with Naver search.

Naver's headquarters in South Korea.

When ChatGPT became widely used in South Korea in late 2022, the country's online search industry prepared for major changes. Analysts predicted that generative artificial intelligence (AI) would make traditional search engines outdated and replace the familiar ways people searched for information.