ChatGPT will change the way insurance is discovered

When Google AdWords launched in 2000, it helped unknown companies become major players in almost every industry. Instead of paying for advertising space, companies could target people who were already interested in what they offered. This helped online shopping grow, changed how people shop, and changed what customers expected. In the insurance industry, most changes since pay-per-click advertising have focused on making advertising work better. Lead generation came to life insurance in 2007. It gave advertisers a simple way to build reliable businesses with fixed costs by paying for people who filled out forms on landing pages. In 2027, OpenAI's advertising platform will be the biggest disr...