Digitad Launches ChatGPT Ads Services, Unlocking New Advertising Opportunities for Canadian Businesses

Digitad is using its experience in performance marketing to offer ChatGPT Ads services, helping Canadian businesses reach more potential customers.

MONTREAL, CANADA, October 22, 2026 /EINPresswire.com/ -- Digitad is using its experience in performance marketing to offer ChatGPT Ads services. The goal is to help Canadian businesses reach potential customers as they explore products, compare solutions and make buying decisions through conversations powered by artificial intelligence (AI). The new service brings together ads based on conversation context, campaign management, ad creation and conversion tracking to help turn this new advertising channel into measurable business opportunities.

Digitad, a digital marketing agency based in Montreal that focuses on results, has launched its ChatGPT Ads services, adding conversational advertising to its paid media services. Unlike traditional search ads that target keywords, sponsored ads in ChatGPT can appear alongside relevant conversations. This can help businesses reach potential customers as they explain what they need, compare solutions and think about buying something.

The new services from Digitad’s ChatGPT Ads agency help businesses adjust to this change. The agency creates context hints that describe what a business offers, who it wants to reach and which conversations may be relevant. Together with custom ads, campaign management and conversion tracking, this approach helps advertisers explore opportunities as customers use AI to make decisions.

But this new advertising channel raises important questions: Which conversations are likely to lead to real business opportunities? How can businesses make their ads relevant without interrupting the user experience? And how can they measure the actual impact on their business, beyond clicks and views?

“For years, media buying was limited to keyword targeting and audience groups based on social and demographic information. With ChatGPT Ads, things change: the key is to understand what users are looking for and the context of their conversations. This is a major change in strategy. At Digitad, our job is to help brands spot signs of strong buying interest and turn them into advertising opportunities. We use these insights to create campaigns that deliver measurable results and improve over time.” — Thomas Joachim, Performance Director at Digitad

For businesses across Canada, the challenge is no longer just trying a new advertising channel. It is finding ways to turn relevant conversations into measurable business opportunities through the right strategy, ad design and performance data.

Inside Digitad's New ChatGPT Ads Offering
Digitad's new service covers the full advertising process, from the first strategy to improving campaigns. Instead of using the same setup as traditional paid search ads, the agency adjusts its approach to how advertising works inside ChatGPT.

Digitad’s services include several key parts, such as:
Campaign strategy and planning: Reviewing business goals, target audiences, advertising opportunities and budget needs before creating a campaign plan that fits the business
Contextual advertising: Creating context hints that describe the advertiser's products, services and relevant conversation situations to help guide how ads are matched to conversations
Ad creation and campaign setup: Writing headlines, descriptions and calls to action, creating different versions of ads, and setting up advertising accounts, ad groups and campaign settings
Conversion tracking and performance optimization: Setting up measurement tools, checking campaign results and improving ads, budgets and strategies based on the data collected
For online stores, Digitad can also help connect product catalogues so advertisers can link product details, such as descriptions and prices, to supported advertising formats
The agency's approach takes into account the differences between traditional search ads and ads shown during conversations, while keeping the strategic planning and performance tracking that businesses expect from established paid advertising campaigns.

From Conversational Intent to Measurable Performance
As a PPC agency in Montreal, Digitad uses a five-step process to move from business goals to improvements based on evidence:
Set the strategy
Identify relevant conversation contexts
Create different ads
Launch campaigns with tracking in place
Improve the parts that perform well

In OpenAI Ads Manager, the team sets up campaign groups, bids and budgets. It then tracks important actions using tools such as the OpenAI Pixel, Conversions API and UTM parameters when appropriate.

Instead of assuming every click means someone successfully visited a website, the agency checks the arrival rate by comparing paid clicks with the visits actually recorded on landing pages. It also considers OpenAI's post-impression attribution when reviewing reported conversions, along with leads, purchases and other business results. These checks are especially important while reliable benchmarks for comparing different advertisers remain limited.

“A launch gives us data, not a verdict. We check whether paid clicks turn into real visits, whether the actions credited to a campaign match what the business sees, and which changes to ads or bids are worth testing. Only then can we decide where spending more money makes sense.” — Jean-Simon Laflamme-Roy, Digital Media Team Lead & Senior SEM and Social Ads Strategist at Digitad

For advertisers, this means testing campaigns based on their own results and the performance of their existing paid advertising channels, rather than assuming that a new ad placement will automatically bring a return.

A New Channel Worth Testing, Not a One-Size-Fits-All Solution
The possible benefits go beyond simply reaching more people. In July 2026, Adobe found that visitors sent from AI sources to U.S. retail websites made purchases at a rate 60% higher than visitors from non-AI sources. This finding covers AI referrals in general. It is not a benchmark for ChatGPT Ads and does not prove that sponsored campaigns will achieve the same results. However, it suggests that it is useful to understand how people consider purchases while using AI-powered services.

Digitad checks whether a business's offer, target market, eligibility for advertising, test budget, landing page quality and sales cycle make ChatGPT Ads a sensible addition to its advertising mix.

“ChatGPT Ads offer a major new opportunity, but our responsibility is to make this technology accessible without making promises that go too far. We want businesses to understand exactly what they are testing with these ads in conversations, what success would look like and when the data is strong enough to support the next step. This combination of expertise and honesty is central to how Digitad is approaching this launch.” — Alexandre Corbasson, Co-founder, Associate & CEO at Digitad

The agency also sees ChatGPT Ads as a possible addition to Google Ads and Meta Ads. It does not recommend moving money away from campaigns that already work simply because a new advertising format is available.

ChatGPT Ads Services Now Available
Digitad's ChatGPT Ads services are now available to businesses across Canada, France and the United States.
Interested in exploring advertising opportunities on the platform?

Digitad also offers free, personalized assessments to help businesses understand their advertising potential on ChatGPT and decide whether the platform fits their goals, audience and budget. Companies that want to launch or assess their first campaigns can find more information about Digitad's approach, campaign management services and available support on its ChatGPT Ads agency page.

About Digitad
Digitad is a digital performance agency based in Montreal. Its experts provide a wide range of services, including ChatGPT Ads, SEO and GEO, search engine marketing (SEM), social media advertising and content, website creation and data analytics. The agency works as an outsourced digital marketing team, aiming to make advanced digital marketing accessible and transparent for small and medium-sized businesses (SMEs). Its team combines technical skills with a people-focused approach, using data to measure results and AI to improve productivity. With more than 800 clients, Digitad plays an important role in the Intégral collective and focuses on helping its business partners achieve lasting growth and take pride in measurable results.

Media Contact
Alexandre Corbasson
Co-founder, Associate & CEO
Digitad
[email protected]
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(438) 601-4716
www.digitad.ca
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