Expert paid advertising agency now offers ChatGPT ads for South African brands - Woww
With OpenAI bringing ChatGPT advertising to South Africa, local businesses can now look at two ways to reach people through ChatGPT. They can try to appear naturally in answers written by AI, or they can pay for advertising space inside ChatGPT.
Woww already helps businesses appear in AI answers and online searches. Its services include AI visibility, generative engine optimisation (GEO), answer engine optimisation (AEO), search engine optimisation (SEO), and pay-per-click (PPC) advertising management. The agency is now bringing these services together to help businesses adjust to marketing that uses AI.
AI is changing how people find businesses
In the past, businesses mainly used two methods to reach people through search engines. They used SEO to appear higher in Google's regular search results, and they paid for search ads to reach people through sponsored results.
Now, more people are using AI assistants, which adds another way for businesses to reach customers. People increasingly use tools such as ChatGPT to learn about companies, compare products, check different service providers, and decide what to buy.
This gives businesses two different opportunities. They can work on appearing more often in answers created by AI, or they can pay to show ads inside ChatGPT.
"The move toward AI-powered search is changing how businesses think about being found online," said Felix Norton, managing director of Woww and a South African expert in AI search. "We have spent a lot of time helping companies understand how AI tools find businesses and suggest brands to users. Now that ChatGPT is bringing advertising to South Africa, businesses have another way to reach customers by paying for ads in the same place where people use AI to find information."
ChatGPT ads and appearing naturally in AI answers are different
Woww explains that paying for ChatGPT ads and appearing naturally in AI answers are two separate types of marketing.
Organic AI visibility means helping a business appear more often and more accurately in answers, suggestions, and sources provided by AI. Businesses can work toward this by using SEO, GEO, and AEO, building a clear brand identity, organising information so computers can understand it, and getting useful information about their business published on other websites.
ChatGPT advertising works differently. Businesses can pay for clearly marked sponsored ads that may appear next to AI conversations about related topics. However, paying for ads does not change ChatGPT's regular answers, suggestions, or rankings.
Businesses that want to use AI for marketing need to understand this difference so they can choose a plan that works well.
"Organic AI visibility is about helping AI tools understand that your business is a useful and trustworthy choice," Norton explained. "ChatGPT Ads is a separate type of paid advertising. Both can help businesses find new customers, but they work in different ways, so their results must also be measured differently."
Managing ChatGPT ads for South African businesses
Woww's ChatGPT advertising services are meant for businesses that want professional help trying this new type of paid advertising. The agency helps businesses plan their advertising approach, set up campaigns, decide how much to spend, create ads and messages, watch how campaigns are doing, report on results, and keep making improvements. These services add to Woww's existing work managing Google Ads, Meta Ads, and PPC advertising.
This means businesses can use one digital marketing agency to manage several types of marketing together. These include paid search ads, paid social media ads, ChatGPT advertising, and efforts to appear naturally in AI answers. Woww's method focuses on finding suitable advertising opportunities, creating messages that fit the audience, and regularly checking how well campaigns are working.
A South African agency preparing for changes in search and advertising
Woww started in 2016 as a company that built websites. Since then, it has grown into a digital marketing agency offering many different services to more than 650 clients around the world. The company has been paying more attention to AI search, SEO, and the changing ways people find businesses online.
By adding ChatGPT Ads management, Woww is expanding its services as AI becomes a bigger part of how customers learn about products and decide what to buy. The agency helps businesses that want to appear in AI-generated recommendations, run advertising campaigns with results they can measure, and include new marketing platforms in their wider plans for growth.
About Woww
Woww is a South African digital marketing agency with offices in Cape Town and London. Its services include managing ChatGPT Ads, planning AI advertising, managing Google Ads and Meta Ads, PPC advertising, helping businesses appear in AI answers, GEO, AEO, SEO, and website design.
Woww works with businesses in South Africa and other countries. It helps them become easier to find online, attract new customers, and grow by using different marketing methods together.
Website: https://woww.co.za/ | Paid marketing services: https://woww.co.za/paid-marketing/
Enquiries: Businesses that want help with ChatGPT marketing, appearing in AI answers, or managing paid advertising can contact Woww to talk about their digital marketing needs.