Anthropic set to launch AI consultancy services in Europe: report

• Anthropic and Hg plan to start an AI consulting company in Europe, with main offices in London and Berlin.
• The company will send consultants and engineers to work directly inside other businesses to help them start using AI faster.
• Anthropic is planning to sell its shares to the public in November.

Anthropic is growing its AI business for companies through a new partnership with Hg, a private equity investment firm based in London.

The technology company wants to help European businesses use artificial intelligence, or AI, in their everyday work. This comes as Anthropic prepares for a much-anticipated launch on the stock market.

According to the Financial Times, Anthropic and Hg are creating a separate consulting company. It will send AI experts and engineers to work inside businesses and help them start using the technology more quickly.

The new company is expected to start operating by the end of 2026. Its main locations will be London and Berlin.

This will be Anthropic's first separate AI consulting business in Europe.

How the Anthropic-Hg partnership will work

The new company will help businesses add AI to the ways they already work. It will also help them create new products using AI.

Instead of only giving businesses AI models to use, Anthropic wants to send people with technical skills directly into those businesses. These experts will help companies turn what AI can do into tools and services they can use in their daily work.

Anthropic, which is preparing to sell shares to the public, will invest money from its own funds. Hg will invest money through the investment funds it manages.

The partnership brings together Anthropic's AI technology and engineering skills with Hg's experience investing in software and service companies.

The new business could also help bring AI to companies that Hg has invested in. This would build on Hg's existing work to introduce AI tools across the businesses in its investment portfolio.

Anthropic moves into competition with traditional consulting companies

This move increases competition between companies that create AI and established IT consulting businesses.

Traditional consulting companies have helped businesses bring in new technology for many years. But AI developers are now starting to offer their own services to help customers move beyond testing AI and begin using it in their everyday operations.

Anthropic has already entered this market in the United States through Ode, a separate AI services company introduced in July.

Ode is backed by Blackstone and Hellman & Friedman, as well as investors including Goldman Sachs, Apollo Global Management, General Atlantic, and others. It combines Anthropic's AI models with skilled engineers to help businesses find useful ways to use AI and put those ideas into practice.

Anthropic's competitor OpenAI is following a similar plan.

In May, OpenAI launched the OpenAI Deployment Company. It helps businesses build AI systems and make them part of their main operations. This means OpenAI is doing more than just creating and selling AI models.

Anthropic's European expansion comes before a major stock market launch

Anthropic is expanding its consulting services as it prepares for a possible initial public offering, or IPO. An IPO is when a company offers its shares to the public for the first time. The launch could show how interested investors are in AI companies, especially as people question how much these companies are worth and how expensive it is to develop advanced AI models.

According to media reports, Anthropic could make its IPO prospectus public as early as Friday, October 23. A prospectus is a document that gives potential investors important information about a company before they buy its shares.

Anthropic is aiming to list its shares on the stock market in November, although reports say that the timing could still change.

Investors' expectations have also changed. Some people who already invest in Anthropic, along with some who may invest in the future, are reportedly considering a company value of around $1.5 trillion. That is lower than the roughly $2 trillion value discussed earlier.

This change in expectations follows new information about Anthropic's financial results and the very high costs of developing AI.

A draft document for the planned IPO reportedly showed that Anthropic had a net loss of $80.7 billion during the first six months of 2026. In the same period a year earlier, its net loss was $13 billion.

However, about $72 billion of the reported loss came from an accounting charge that did not involve money actually leaving the company. The charge was linked to a rise in the estimated value of bonds that can be turned into shares, along with other financial agreements. This means that most of the reported loss did not come from the company's everyday operating costs.