Anthropic partners with London-based private equity firm to launch consultancy arm
Professional Services Editor
Anthropic is starting a new artificial intelligence (AI) consulting business in Europe. Reports say it is working with Hg, a private equity investment firm based in London.
Anthropic makes some of the world's most advanced AI models. According to the Financial Times, the company is expected to start its new consulting business by the end of this year. The business will be based in London and Berlin.
The new business will mainly help companies that sell software to other businesses, known as B2B software companies. It will also work with businesses whose employees mostly do office-based work. Anthropic will pay for its part using money from its own finances, while the British investment firm Hg will invest money through the funds it manages.
According to reports, Anthropic hopes the new business will help it earn money in new ways and build support for its planned initial public offering (IPO). An IPO is when a company first offers its shares for sale to the public. The new business could also help cover some of Anthropic's high costs for data centres, which house the computers needed to run AI. Earlier this week, a leaked draft document prepared for the IPO said Anthropic had lost more than $80bn after costs during the first six months of 2026.
Anthropic was asked to comment on the reports. Hg said it would not comment.
Worries for traditional consulting companies
Anthropic plans to use its own team of AI experts to help customers. This is expected to create stronger competition for large, established technology consulting companies such as Accenture and the Big Four: Deloitte, EY, KPMG and PwC.
Anthropic's new business could create a major challenge for traditional consulting companies. These companies are already finding it difficult to keep up with how quickly AI is changing. At the same time, they are spending millions of pounds on technology to help their customers start using new tools.
This is not the first time Anthropic has shaken up an established industry. In February, the technology company launched a new AI tool for legal work. In the following weeks, share prices fell at some of Europe's largest companies that provide data, publishing services and legal software.