Anthropic and Hg Form Company to Embed AI Engineers in European Enterprises
Anthropic and Hg, a private equity investment firm based in London, have agreed to start a new, independent company. The company will send consultants and engineers to work directly inside European businesses and help them start using artificial intelligence (AI). The Financial Times reported this on Friday (Oct. 23), based on information from sources who were not named.
The new consulting company is expected to open by the end of the year. It will have main offices in London and Berlin, according to the report.
Neither Anthropic nor Hg responded right away when PYMNTS asked them for comments.
In September, Hg announced that it was expanding its existing partnership with Anthropic. The goal was to bring agentic AI, which can carry out tasks on its own, to the companies Hg has invested in. The two companies had already worked together for three years. Their projects included a series of AI hackathons, where people work together to solve technology problems, and programs to help Hg's own employees learn to use AI. Hg shared these details in a press release.
Hg's co-CEOs, Steve Batchelor and JB Brian, said in the September announcement that Hg had supported the move toward agentic AI from an early stage. They said their partnership with Anthropic was an important part of that effort. As AI changes how software companies create products and compete with one another, Hg wants the companies it invests in to have direct access to the newest AI technology. The two leaders also said they were excited to build an even stronger partnership with Anthropic.
A report in May showed that the number of monthly job postings for forward-deployed engineers had grown by more than 800% between January and September 2025. These engineers work directly with businesses to set up technology systems. The sharp increase showed how quickly companies were creating jobs focused on bringing AI systems into large businesses.
In May, Anthropic also joined with Goldman Sachs, investment firm Blackstone, and private equity company Hellman & Friedman to start another business. That new company helps large companies add Anthropic's Claude AI model to the way they work.
At the time, Anthropic's chief financial officer, Krishna Rao, said in a press release that working with major companies that help businesses connect and set up technology systems is an important way to bring Claude to large businesses. He said the new company would add more people and resources to help businesses put AI into use. It would also bring investment money from leading firms that manage investments outside traditional stocks and bonds.
In April, a report said that Anthropic's competitor, OpenAI, had promised to invest up to $1.5 billion in a new private equity project. The investment was part of OpenAI's plan to get ahead of Anthropic in the competition to sell AI tools to businesses. According to the report, TPG, Bain Capital, Advent International, Brookfield, and Goanna Capital would provide another $4 billion in investment money.