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Amazon reportedly seeking $7B purchase of AI start-up Decart

Chain Store Age

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Original article · فارسی
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Amazon is said to be considering buying an AI start-up.

Media reports indicate Amazon is pursuing a major acquisition in the artificial intelligence space.

Amazon is reportedly negotiating an agreement with Israeli AI start-up Decart to purchase the company for $7 billion. Following up on an initial article in the Wall Street Journal, a report in The Seattle Times indicated that Amazon is in talks to acquire Tel Aviv-based Decart following the recent collapse of a $6 billion deal that Anthropic, the developer of the Claude next-gen AI model and recipient of $8 billion in Amazon funding, had been discussing with the start-up.

Founded in 2023, Decart creates software designed to help developers switch among different types of AI chips and increase the output of hardware supporting AI operations. The company also provides AI tools for live video editing and instant generation of virtual interactive worlds, and in 2024 publicly released a game called Oasis which operates similarly to the popular interactive video game “Minecraft,” but lets players alter its virtual environment using real-time commands.   

The Amazon Web Services hosted cloud subsidiary of Amazon reportedly provided Decart with early access to its Trainium3 next-gen AI chips. So far neither Amazon nor Decart has publicly commented on reports of a potential acquisition deal.

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Amazon commits to leading-edge AI

Amazon has shown a willingness to enter investment and collaborative deals with generative AI and agentic AI companies, such as its partnership with Anthropic. In February, it substantially increased the scale of a multi-year, strategic partnership with OpenAI, developer of generative AI model ChatGPT, it signed in November 2025.

[READ MORE: Amazon enters $38 billion partnership with OpenAI]

Under that agreement, Amazon has been providing infrastructure from AWS to run and scale OpenAI’s core AI workloads. Now the two companies are launching a broader multi-year strategic partnership intended to accelerate AI innovation around the world and expect to increase their existing $38 billion partnership by $100 billion over the next eight years.

In addition, in April Amazon entered a deal described in the media as “multi-billion-dollar” with Facebook parent Meta for Meta to deploy tens of millions of AWS Graviton5 central processing unit (CPU) chips to power its agentic AI and other AI initiatives.

Other examples include a joint investment of more than $5 billion in a strategic partnership to build an “AI Zone” in Saudi Arabia between AWS and Humain, Saudi Arabia’s company dedicated to developing AI across the country and globally; as well as its 2024 licensing deal with Covariant, a Bay Area start-up that builds AI for advanced warehouse robotics systems. 

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