The ‘Clueless’ computerized wardrobe is finally real — and it lives inside ChatGPT

• EmilyAnn Jackman | [email protected]
• Advance Local Express Desk

“Clueless” fans, remember the opening scene when Cher, the main character, used a computerized wardrobe system to mix and match outfits before choosing one from her motorized closet?

Well, ChatGPT is aiming to do the same — minus the motorized closet.

OpenAI has launched a virtual try-on feature for ChatGPT, the latest move by the artificial intelligence company to expand its foothold in online retail.

The feature allows shoppers to visualize how clothing looks on them, putting ChatGPT in more direct competition with Google, which has offered similar product visualization tools since 2023. Google initially launched its virtual try-on tool for women’s tops before extending it to dresses and, most recently, shoes, Retail Dive reported.

OpenAI has been steadily building out ChatGPT’s shopping capabilities. Last year, the company introduced a shopping research feature that recommends and compares products based on user search queries. More recently, retailers have begun establishing a presence on the platform. In April, David’s Bridal set up shop on Shopify’s Agentic Storefronts for ChatGPT and Microsoft Copilot, giving shoppers the ability to browse the retailer’s offerings by dress style. Etsy followed in May with its own app on ChatGPT.

The push comes as research points to strong consumer demand for virtual try-on technology. Brands that implemented the tools saw their sales conversion rates more than doubled, according to a 2024 survey by Perfect Corp. The survey also found that 38.4% of respondents identified virtual fitting rooms and try-ons as the ideal way to recreate physical shopping experiences online, Retail Dive reported.

Generative AI was used to draft this story, based on data provided by Retail Dive. It was reviewed and edited by Advance Local.

Stories by EmilyAnn Jackman

• Java Monster is turning the Dubai chocolate craze into your new favorite energy drink this fall
• America’s biggest pool supply retailer just filed for bankruptcy — here’s what shoppers need to know
• Another beloved restaurant chain is gone — 12 True Food Kitchen locations closed without warning

This article was produced with assistance from AI tools and reviewed by Cleveland.com staff.