OpenAI launches festive campaign for ChatGPT featuring new Hindi voices
- Published On Oct 16, 2026 at 05:02 PM IST
Highlights
- OpenAI launches Hindi voices for ChatGPT, Neer and Leher.
- The Notice film showcases AI helping a family protect their home.
- More films will follow featuring family members using ChatGPT.
OpenAI has unveiled a new festive campaign for ChatGPT, highlighting its newly launched Hindi voices, Neer and Leher, introduced under GPT Live 1.1.
The campaign centers around a main ad film, The Notice, which follows the Kumar family in a small Indian town as they use ChatGPT to help protect their ancestral home and farmland from a property developer. The new Hindi voices are integrated directly into the characters' interactions with the AI assistant. Additional films in the series will follow individual family members using the tool for their own personal and professional goals.
Advt
Sheeladitya Mohanty, head of marketing - india, openai, said, "We want AI to be useful in everyday life for people across India, whatever their language, age, or line of work. Neer and Leher, introduced with GPT-Live-1.1 today, bring natural Indian voices to ChatGPT. Building for India means making ChatGPT easy to use and suited to how people here speak, live, and work."
- By BE Staff ,
- ETBrandEquity
- Published On Oct 16, 2026 at 05:02 PM IST
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