OpenAI brings local voices and everyday aspirations to the fore in new ChatGPT campaign
Mumbai: OpenAI has unveiled a festive campaign for ChatGPT in India, introducing its newly launched Hindi voices, Neer and Leher, to audiences through stories centred on everyday challenges, family relationships and individual aspirations. Introduced in ChatGPT Voice with GPT Live 1.1, the voices aim to make conversations with the AI platform sound more natural and familiar to Indian users.
The campaign centres on a film titled The Notice, which follows an extended family in small-town India as it faces a property claim by a large developer involving its ancestral home and farmland. The family turns to ChatGPT for help in navigating the challenge, with the story highlighting the emotional significance of their shared home and their determination to protect their future.
Neer and Leher feature in the characters’ interactions with ChatGPT, placing the new voice experience within a familiar family setting. The campaign aims to demonstrate how AI can assist people in working through challenges, developing ideas and addressing practical needs in their everyday lives.
The initiative builds on OpenAI’s broader ambition to expand access to AI across diverse social and economic groups in India. By incorporating familiar language and locally rooted narratives, the campaign seeks to make the technology more approachable for people across different regions, professions and backgrounds.
Sheeladitya Mohanty, Head of Marketing – India, OpenAI, said, “We want AI to be useful in everyday life for people across India, whatever their language, age, or line of work. Neer and Leher, introduced with GPT-Live-1.1 today, bring natural Indian voices to ChatGPT. Building for India means making ChatGPT easy to use and suited to how people here speak, live, and work. Our goal is to make it a tool people feel confident using to help them achieve what matters to them.”
As part of the festive campaign, additional films will follow members of the Kumar family as they pursue individual goals, demonstrating how ChatGPT can serve different needs within a household and its local economy.
Through stories centred on family, relationships and personal ambitions, OpenAI aims to show how conversational AI can become part of everyday life. The campaign seeks to connect audiences with the practical applications of ChatGPT by presenting the technology through familiar voices, experiences and aspirations.
https://www.instagram.com/reel/DejCj4eIRjx/?utm_source=ig_web_copy_link&vrfl=NTc4MTIwNjQ2YQ==