OpenAI is making its AI assistant more accessible to Indian users by introducing two Hindi voices, Neer and Leher, with GPT-Live-1.1. The company is highlighting these voices through a festive campaign focused on Indian family life, daily challenges, and personal ambitions. The campaign aims to show how AI can become useful in everyday situations, from helping people understand a problem to supporting them as they work towards a solution.

What is OpenAI's new campaign about?

The campaign includes a film called ‘The Notice,’ which follows the Kumar family as they face a property dispute. A property developer claims their ancestral home and farmland, leaving the family looking for ways to challenge the claim.

The family turns to ChatGPT for help as they try to understand the situation and work out their next steps. The film features the new Hindi voices, Neer and Leher, as part of conversations with the AI assistant.

Rather than focusing only on technology, the film places ChatGPT in a familiar Indian setting where family members face a problem that affects their home, land, and future.

What is different about the new Hindi voices?

Neer and Leher are designed to give users another way to interact with ChatGPT. Instead of relying entirely on typed questions and written answers, users can speak to the AI and listen to its responses.

This can be particularly useful for people who are more comfortable speaking Hindi than typing in English. It may also make the technology easier to use for people who prefer conversations over reading long responses on a screen.

The new voices could be useful when users want to ask questions, understand information, or explore ideas while carrying out other activities. However, the Hindi voices are a way to interact with ChatGPT, rather than separate AI assistants with entirely different capabilities.

How can users try ChatGPT's Hindi voice feature?

Users can access ChatGPT's voice experience through the app, subject to feature availability on their account. Here is how to get started:

OpenAI's focus on making AI useful in India

Sheeladitya Mohanty, head of marketing for India at OpenAI, said the company's aim is to make AI useful to people across India, regardless of their language, age or profession. He said the introduction of Neer and Leher reflects the company's effort to make ChatGPT feel more natural and accessible to Indian users..

As voice interactions become more common, the ability to speak naturally with AI may help more people explore the technology. The real test, however, will be how reliably and easily users can apply it to their everyday needs