Peter Law Group Launches Artificial Intelligence and Emerging Technology Practice

Peter Law Group, a small law firm based in Southern California, has started an Artificial Intelligence & Emerging Technology Practice. The new team will help businesses and individuals with legal disputes, laws and regulations, and business risks linked to the growing use of AI.

The new practice builds on the firm's existing work in employment law, intellectual property, digital identity, entertainment and complex lawsuits. It brings these areas together to deal with legal problems involving generative AI and other new technologies.

The team will focus on AI rules and oversight, who owns creative and other intellectual property, workplace automation, privacy, biometric information, digital copies of people, and the business use of content made by AI.

It will also help companies use AI responsibly. This includes setting company rules, protecting private information, keeping lawyer-client communications legally protected, making sure people oversee AI systems, and creating good company management practices.

The new practice reflects a growing need for legal advice as businesses add AI tools to their work and people face questions about the use of their identities, creative work and personal information without permission.

“AI is moving much faster than the law, but many of the legal problems it creates are rooted in principles lawyers have been dealing with for decades,” said Arnold P. Peter, founding partner of Peter Law Group.

Peter said the practice will deal with questions about permission, ownership, discrimination, privacy, payment and responsibility in different industries and business activities.

Rather than treating AI as a separate area of law, the firm plans to use existing laws and legal principles to handle disputes involving new technologies.

The practice will advise clients on using generative AI systems in business. Companies need to consider how information is collected, handled, created and shared when they use these systems.

These concerns include protecting private business information, meeting duties to keep information confidential, and deciding whether material created by AI could cause problems with intellectual property rights or contracts.

For employers, the practice will address the use of computer algorithms and automated systems to make decisions about hiring, promotions, employee reviews and firing.

These uses can raise questions about workplace discrimination, how clearly decisions are explained, who is responsible for them, and whether existing workplace protections are being followed.

The firm will also represent clients in disputes about data used to train AI systems, copyright, biometric identity, rights to control the commercial use of a person's identity, and media made to look or sound real.

Generative AI can create images, videos, voices and other content that look or sound like identifiable people. This raises legal questions about permission and making money from someone's identity.

These issues are especially important in entertainment, advertising, media and other industries where a person's appearance, voice or creative work can have significant financial value.

Peter Law Group has already worked on a lawsuit involving digital copies of a person and claims that someone's image was used without permission.

In spring 2026, the firm filed a lawsuit in federal court on behalf of actress Q’orianka Kilcher. The lawsuit alleges that her image was digitally changed and used without her permission in several films in the Avatar franchise.

The lawsuit raises questions about technology used to make digital copies, permission, biometric identity, rights to control the use of a person's image, and the commercial use of someone's likeness.

These are allegations in an ongoing legal case. A court has not established them as facts.

The case shows the kinds of disputes the new practice plans to handle as AI and digital editing tools become more common in commercial content production.

The firm has also added legal professionals with experience in intellectual property and business deals to support its work on AI-related legal issues.

These skills add to the firm's existing work in lawsuits and employment law. This allows the firm to help clients prevent legal problems and handle disputes that arise from using technology.

For businesses adopting AI systems, the practice will help create company rules and oversight systems designed to reduce legal and business risks.

This work may include setting rules for employees who use generative AI, protecting confidential information, reviewing technology-related contracts, and deciding when people need to check AI results.

Organizations using AI tools may also need to examine how automated decisions affect employees, customers and business partners.

The firm plans to address these concerns by combining legal knowledge about new technologies with established principles of employment, privacy, intellectual property and business law.

“AI law isn’t going to exist in a silo,” Peter said. “It is becoming employment law, entertainment law, intellectual-property law, privacy law and business law.”

Peter pointed to job decisions made with algorithms as an example of how new technologies can affect long-standing legal protections.

“If an algorithm influences who gets hired, promoted or terminated, that is an AI issue, but it is also fundamentally an employment-law issue affecting someone’s livelihood,” he said.

The practice will also look at how lawyer-client privilege can be protected when lawyers or businesses use generative AI systems. Lawyer-client privilege helps keep certain communications between lawyers and their clients private.

Using AI tools provided by outside companies can create concerns about privacy and how information is handled. These concerns are especially important when users submit sensitive documents, private business information or material protected by lawyer-client privilege.

Peter Law Group plans to help clients understand these risks and put suitable protections in place when adopting new technology.

The firm represents individuals, business leaders, creative professionals and companies in matters involving employment, entertainment, media, intellectual property and complex legal disputes.

Its new AI practice expands these services to cover more disputes and legal advice involving emerging technologies.

Peter Law Group has received recognition from legal industry publications. These honors include being named among the Daily Journal’s Top Plaintiffs Lawyers in 2025 and receiving recognition from Chambers.

In 2026, Arnold Peter was named MUSEXPO Global Music & Entertainment Attorney of the Year and received the CLIO Reisman Award for his professional leadership and contributions to the community.

The firm did not say how many lawyers would work in the new practice, how much it would spend on the expansion, or how much revenue it expects the practice to earn.

By starting the Artificial Intelligence & Emerging Technology Practice, Peter Law Group is bringing its work on AI-related lawsuits, business advice and technology oversight together in a formal practice.

The expansion prepares the firm to advise clients as generative AI becomes more widely used in workplace decisions, creative industries, business relationships, and the handling of personal and private business information.